Sales Development Rep
Your AI SDR that prospects, qualifies, and books meetings, so your closers can focus on closing.
From $50/month
People use
at:
Core skills at a glance
Autonomous help for your sales pipeline
Lead Prospecting
Researches and identifies ideal prospects based on your ICP. Builds targeted lists automatically.
LinkedInLead Prospecting
Personalized Outreach
Crafts and sends highly personalized emails and LinkedIn messages that actually get responses.
Gmail
Lead Qualification
Qualifies inbound leads based on your criteria and routes them to the right rep.
Outlook
Meeting Booking
Handles scheduling back-and-forth, coordinates availability, and books qualified meetings.
CalendlyHow it works
From ideal customer profile to meetings on your closers' calendars.
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Sales Development RepDefine who you sell to
Describe your ICP in plain language: industry, size, roles, geography. The worker builds targeted prospect lists that fit.
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Sequences go live
Personalized LinkedIn and email sequences are created and scheduled, each message written for the specific prospect.
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- Meetings get bookedQualified prospects are scheduled straight onto your closers' calendars, with a briefing prepared for each call.
- The CRM stays cleanEvery activity, reply, and stage change is logged automatically, and pipeline reports go out on your schedule.
Replies get qualified
Responses are read and scored: genuine interest is qualified against your criteria, and common objections are answered directly.
Works across your outbound stack
Your SDR prospects, sequences, and books meetings in the tools you already run.
- LinkedIn
- Gmail
- Outlook
- Apollo
Instantly
HubSpot
Salesforce
Pipedrive
NeverBounce
Google Sheets- Calendly
Plus 50 more integrations. Deliverability hygiene, bounce handling, and opt-outs are managed automatically.
All integrations
A day in the pipeline
What an AI Sales Development Rep gets through in a single working day.
@Emilio Any replies from yesterday's logistics sequence worth my time?
3 tool calls · done in 38s
Nine replies. Two are qualified and booked for discovery on Thursday, one asked about pricing and I answered, six were out of office.
- 2 discovery calls booked via Calendly✓
- All 9 replies logged in HubSpot✓
Who's the stronger of the two?
Dana Whitfield, ops lead at a 120 person freight firm. Budget is confirmed. Her briefing is attached to the invite.
See the full day
Builds a list of 40 new prospects matching your ICP and scores them by fit.
Sends the day's personalized outreach across email and LinkedIn.
Qualifies four replies: two booked for discovery, one objection answered, one disqualified.
Runs follow-up steps for 70 prospects mid-sequence and prunes bounced addresses.
Books a meeting for your closer and attaches a one-page account briefing.
Syncs every touch and stage change to the CRM and updates lead scores.
Prepares tomorrow's send list and drafts openers for the new prospects.
Don't take our word for it
I was skeptical about AI workers the same way I was skeptical about the first CRM I ever used. Now I save 3 to 5 hours a week, and more importantly, nothing falls through the cracks. Clara manages my calendar, runs my outreach, and keeps my pipeline current. Ricardo watches the BPO market so I don't have to. Both were running in under an hour. That's the part nobody tells you: the setup is the easy bit.
Tue SøttrupCEO
Smart RoleI run multiple AI workers across my family office and ventures, handling email, travel, outreach, and even Portuguese bookings. It's been a massive force multiplier.
Rupert BarksfieldCo-Founder
Centry CapitalWe had tried building automation stacks on other platforms to simulate AI workers, but nothing came close. Spinnable gave us truly autonomous agents that understand our processes and act independently.
Pedro Líbano MonteiroPartner
ImportrustFull Capability List
Everything your AI SDR can handle
- ICP-based prospecting
- LinkedIn outreach sequences
- Cold email campaigns
- Lead scoring and qualification
- CRM data entry and updates
- Meeting scheduling
- Follow-up sequence automation
- Response handling
- Objection handling
- Pipeline reporting
Frequently asked questions
What sales teams ask before adding an AI SDR.
What does an AI SDR do?
It prospects accounts matching your ICP, runs personalized LinkedIn and cold email outreach, qualifies replies, handles objections, books meetings for your closers, and keeps the CRM updated, autonomously and around the clock.
How is an AI SDR different from an AI Sales Rep?
The SDR focuses on top of funnel: prospecting, first touches, and qualification, handing off booked meetings. The Sales Rep covers more of the cycle, including nurture and pipeline management. Many teams start with one and add the other.
Will outreach hurt our domain reputation?
No. It follows deliverability best practices: warmed sending patterns, bounce detection with NeverBounce, automatic opt-out handling, and volume ramps, protecting your domain while scaling outreach.
How does qualification work?
You define the qualifying criteria; the worker applies them to every reply, asks clarifying questions when needed, and only books prospects that pass, so closer time is spent on real opportunities.
How much does it cost?
Plans start at $50/month, against $50,000 to $70,000 per year for a human SDR, and it works nights, weekends, and every time zone simultaneously.
Which tools does it integrate with?
LinkedIn, Gmail, Outlook, Apollo, Instantly, HubSpot, Salesforce, Pipedrive, Calendly, and Google Sheets, among 50+ integrations.
What an AI Sales Development Rep actually does
An AI Sales Development Rep is an autonomous AI worker focused on the top of your funnel. It prospects accounts that match your ideal customer profile, runs LinkedIn and cold email outreach, qualifies responses, handles common objections, and books meetings for your closers, so their calendars fill without their involvement.
Every touch is logged in your CRM automatically: new leads, sequence steps, replies, and stage changes. Lead scoring keeps the pipeline honest, and warm responses are flagged the moment they arrive.
It runs around the clock and across time zones, working hundreds of prospects in parallel, which makes it the cheapest way to add consistent top-of-funnel capacity without hiring.
Explore more AI workers
Roles teams often hire alongside this one.
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Get started today and hire your AI SDR.
From $50/month